Witenzelg, Romanshorn TG, site development

Values instead of transience.

The Witenzelg development combines energy efficiency and quality of life. The car-free development of 165 apartments and service areas connects the school grounds with the lakeshore. An innovative energy concept uses Lake Constance water for heating and promotes sustainability. Clear architecture and a carefully designed park create a harmonious living environment.

The positioning «Wie das Leben gerne wohnt» was consistently implemented and strengthened the brand presence. The leading colour, turquoise, ensures recognition throughout the site. A regional testimonial campaign authentically communicates the advantages of Witenzelg Romanshorn. In addition, the website offers a digital furniture planner called «Roomlab» for individual interior design

SERVICES

Development
Planning
Property branding
Signage
Marketing communication

FACTS
Year 2003 – 2017
Task 165 flats with service areas
Client ASGA Pensionskasse Genossenschaft
Location Reckholdernstrasse, 8590 Romanshorn